Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard and a globally recognized authority on the future of marketing. He is celebrated for transforming Mastercard into one of the world's most valuable brands by leading the iconic Priceless platform and pioneering new frontiers in experiential and multisensory marketing, particularly through the adoption of AI and Web3 technologies.
His leadership is characterized by a deep integration of business management and marketing strategy. Prior to his current role, he held senior revenue-driving positions, including president of healthcare at Mastercard, chief transformation officer for Elevance, and senior management roles with Unilever and Citibank. This foundational business acumen ensures that his marketing strategy acts as a force multiplier for growth, making his transformative work at Mastercard the subject of case studies at both Harvard Business School and Yale School of Management.
Rajamannar is a multi-award-winning leader, inducted into the Marketing Hall of Fame and Forbes’ Most Influential CMOs Halls of Fame. His book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, is available in 13 languages and has established him as a global thought leader. He is also the host of the Bloomberg Original series Quantum Marketing, reinforcing his role as a leading media commentator on the industry's future.
He is highly influential in global advertising and governance, having served as President of the World Federation of Advertisers (WFA) for six years. He currently sits on the boards of the Association of National Advertisers (ANA) and The Ad Council, among others, demonstrating his commitment to setting new industry standards, including pioneering inclusive design. His presentations offer a strategic blueprint for executives seeking to extend their brand's impact by embracing technology and purpose.
