Rory Sutherland is one of advertising’s most original thinkers and a leading voice in applying behavioral economics to branding, marketing, and everyday decision-making. As Vice Chairman of Ogilvy UK, he has spent decades at the intersection of creativity and psychology—championing the irrational, the emotional, and the seemingly illogical paths that drive real human behavior. With wit, intellect, and an unorthodox perspective, Rory has helped global brands—from British Airways to Guinness—create deeply resonant campaigns by understanding not just what people say they want, but how they actually behave. He is a frequent speaker at global forums like TED, Cannes Lions, and SXSW, and his writing appears in The Spectator, Wired, and The Financial Times. Rory’s bestselling books Alchemy and The Wiki Man offer a fresh way to think about innovation and influence—arguing that the best solutions are often psychological, not technological. In every talk, he delivers eye-opening insights into why perception beats logic, and why “small” ideas often have the biggest impact.
