Scott Bedbury is a globally recognized brand strategist behind two of the most iconic brand transformations in modern history—Nike and Starbucks. As the Worldwide Advertising Director at Nike, Scott led the legendary Just Do It campaign and helped shape the emotional DNA that elevated Nike from a sportswear brand to a cultural movement. Later, as Chief Marketing Officer at Starbucks, he played a pivotal role in expanding the brand beyond coffee into a lifestyle experience—launching its global expansion and solidifying its place in everyday culture. Through his consultancy, Brandstream, Scott has advised leading companies including Airbnb, Coca-Cola, Facebook, IDEO, and Microsoft, helping them unlock emotional resonance and purpose-led differentiation. His book, A New Brand World, is widely regarded as a must-read for marketers, entrepreneurs, and CXOs navigating the evolving landscape of brand relevance. Scott’s work is rooted in the belief that great brands don’t just sell products—they tell stories, evoke emotions, and create belonging. His keynotes blend insight with inspiration, offering audiences real-world frameworks to build brands that endure and matter.
