Dr. Robert Cialdini is the preeminent authority on the science of influence and is widely regarded as "The Godfather of Influence". A highly acclaimed social psychologist and New York Times bestselling author, he has dedicated his career to scientific research on what compels people to say “Yes” to requests. His foundational work, including the Six Principles of Persuasion, has become a cornerstone for organizations worldwide serious about increasing their ethical influence.
His books, including Influence: The Psychology of Persuasion and Pre-Suasion: Opening the Door to Persuasion, have sold more than five million copies in 41 languages. His work is recognized for its profound business relevance, with Fortune Magazine listing Influence in their "75 Smartest Business Books" and Harvard Business Review recognizing his research in "Breakthrough Ideas for Today’s Business Agenda." He is a Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and has held distinguished visiting scholar appointments at institutions including Stanford University.
Dr. Cialdini’s exceptional research achievements have been honored by election to both the American Academy of Arts & Sciences (2018) and the National Academy of Sciences (2019). His firm, INFLUENCE AT WORK, consults for a diverse base of clients, from major Fortune 500 corporations like Pfizer and Merrill Lynch to government bodies like the United States Department of Justice and NATO, underscoring the universal applicability of his scientific models.
As a speaker, Dr. Cialdini is renowned for his ability to translate complex behavioral science into memorable, actionable strategies through dramatic and indelible on-stage stories. He focuses on applying his principles—Liking, Authority, Consensus, Scarcity, Reciprocation, and Consistency—ethically to achieve mutually beneficial objectives, whether addressing Influence During Times of Uncertainty or exploring the small BIGS of a Successful Social Influence. His talks ensure participants leave with the tools for creating lasting trust and strong, long-term organizational change.
